Already built for LA Sight
Someone who's just watched a reel and wants their glasses gone has to find their own way to a contact form, then wait a business day to hear back. Most of them won't bother.
Fixed by One VSL page with a six-question candidacy check that books the consultation on the spot.
The form just submits. A nervous patient who hasn't heard from their surgeon is the first to cancel, and every no-show is a $3,200+ procedure that may never happen.
Fixed by A confirmation page where Dr Amir answers the questions and fears that cause no-shows.
With only a handful of ads live, the same people see them again and again. They fatigue fast, results drop off and the cost per consult creeps up. Feeding Meta more creative is the single biggest fix.
Fixed by Testing 20 to 40 new ads a month, cut from the clinic footage you've already shot and all pointing at the VSL.
ROAS is return on ad spend: the money that comes back for every $1 spent on ads. A 10x ROAS means $10 back for every $1, or $10,000 from $1,000 and so on.
